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About Us

Comfort Zone and X-ZONE are made from unique formulations of high quality, herbal active ingredients. Formed in 2003, we are completely New Zealand owned and operated, and our team is extremely passionate about our range of natural pain relief and muscle performance products. Numerous hours, tests and trials have resulted in products that are effective, versatile and earth-friendly. We strongly believe the future of health and well-being is combining modern-day technology with natural healing knowledge from earlier times.

 

How it all began


Comfort Zone was originally created as a product for high performance horses and race horses in the early 2000's, because at the time, there was a real lack of natural, yet effective products for horses.  After many hours spent researching and sourcing natural healing ingredients, Equality Products began experimenting in a garage at home. The formulation was developed to assist racehorses and performance horses to recover from muscle soreness and injury, particularly following competition.

Comfort Zone was tested for efficacy on both family and friends. Following repeated requests for “that stuff for the horses’, Comfort Zone was created for humans in 2003.

In late 2014, a high-potency, herbal formulation called 'X-ZONE' was launched to assist with muscle performance, support and recovery for both professional and amateur athletes.

Our team are passionate about creating products that work with the natural healing properties of herbs and plants.

 

Muscle Performance and Pain Relief from New Zealand

Although our products are a melting pot of traditional healing herbs and plants from around the globe, we discovered some of the best are right here in New Zealand. Harakeke and Kumerahou are examples of native NZ herbs with extraordinary healing properties. Harakeke, for example, has been known to aid some forms of non-specific dermatitis and even psoriasis. It's also been known to be beneficial for rheumatism. The blending of these herbs with others such as Arnica, St Johns Wort, Tea Tree, Aloe Vera, plus high quality essential oils, produces products that really pack a punch, while working naturally with our bodies as Nature intended.

Comfort Zone and X-ZONE are proudly made in New Zealand.

 

Our Active Ingredients

Harakeke (Phormium tenax): a native New Zealand herb long recognised for its powerful healing properties. Historically used for pain relief and its benefits for the skin.


Kumerahou (Pomaderris Kumerahou):
a versatile plant with a long history in traditional medicine, commonly used as a soothing, moisturising and healing agent for skin rashes, sores and lesions.

 

St Johns Wort (Hypericum perforatum): an age-old herbal relief especially effective for bruising, and when applied topically works as an anti-inflammatory.


Menthol (Mentha piperata):
provides a cooling action to the skin and helps reduce swelling.

Spearmint (Mentha spicata): known for its numerous medicinal purposes and its ability to invigorate the senses.


Arnica (Arnica Montana): provides pain relief, quickly reduces bruising and promotes the healing process.

Clove (Caryophyllus): a natural antiseptic and pain reliever.

Witch Hazel (Hamamelis virginiana): contains procyanadins, resin, and flavonoids, all of which give it soothing, anti-inflammatory properties.

Ginger (Zingiber): helps improve blood flow, has anti-inflammatory properties and is a powerful, natural painkiller.

Cayenne (Capsicum Annum): invigorates blood vessels and helps body cells to receive the blood they need to heal.

Lavender (Lavandula angustifolia): best known for its soothing and calming properties, although it is also associated with burns and skin repair. It has antiseptic and analgesic properties, as well as cytophylactic properties that promote healing.

Cocoa Butter: a wonderful skin moisturiser. It melts at body temperature and assists with the absorption of active ingredients into the affected areas.

 

Not Tested on Animals

We love animals and only test our products on humans!

Our philosophy of “do no harm” extends to animals, people and our environment.

 

 

Our Values

For us it's about enabling our customers to optimise their lifestyle. There's no better reward than hearing our products are genuinely improving lives and enabling peak performance. Helping people to rise above their pain, re-experience well-being and achieve their life goals are what really get us out of bed in the morning.

We believe in ethical trading and a 'do no harm' approach.

We are based in Taupaki, one of many beautiful areas of New Zealand, located just north of Auckland.